Confession time: I’ve never owned a fancy perfume before. I used to feel that a bottle of overpriced, oversold smelly water was not an essential on my dressing table. In fact, so many perfumes smell exactly the same to me: alcoholic, overpowering and sickly. I am not averse to fragranced products – one of my chief criteria for nice products is that they smell good – but somehow perfume itself and me just never got along.
Until I met Jo. Jo Malone in fact. En route to the Liberal Democrat conference in Glasgow (very early on Sunday morning I might add), with half an hour to kill in Gatwick Airport and bored of all the other retail outlets, I found myself drifting towards the light, fragrant interior of the store. I sprayed, I wafted, I carefully considered, asked questions, pondered some more, and finally made a purchase: the cologne intense in Dark Amber and Ginger Lily.
I have to back up slightly here, this was not an impulse purchase as such. I’d been considering buying myself a Jo Malone perfume for a while now. I’d read a tonne of reviews, picked a number of different scents that I wanted to try, and kept an eye out for Jo Malone outlets during trips through duty free. In the flesh, at 7.30 am on a cold, dark Sunday that I was supposed to be working through, this scent was like a little beam of happiness.
I’d be a pretty rubbish perfume reviewer, as I honestly could not tell you what this smells like. Not properly anyway. It’s not too sweet, perhaps a little musky – is that the dark part? – with a definite tang of ginger. There’s a sightly herbal note as well, which I definitely prefer to anything floral. And none of that strong, alcohol smell that I usually get when sniffing perfumes. So many of them make me recoil in shock because the ‘top notes’ are so unpalatably sickly. This is smooth, lingering and beautiful.
While I’d be the first to admit that this was a serious investment purchase, that I will not be dowsing myself liberally, or wearing day in day out, being the science nerd that I am, I had to do some perfume maths. According to this excellent post, the average 50ml perfume bottle contains 735 sprays, so this 100ml bottle should contain around 1,470 sprays. Even at two spritzes a day, that’s over 2 years of yumminess. I like that maths!
Are you a regular perfume wearer? Or a newcomer like myself?